1.7大陆雅思大作文7分范文及解析：广告影响力降低

混合类大作文，媒体类话题

Nowadays some consumers are less influenced by advertising than in the past. What are the reasons? ls it a positive or negative development?

题目来源：2023年1月7日大陆雅思大作文

1、题目大意

如今，一些消费者比过去更少地受到广告的影响。原因是什么？这是积极还是消极的发展？

2、思路解析

这是一道报告+利弊的混合类题型，聊的是广告影响降低的原因及利弊。报告类题型的行文结构相对简单，两个主体段分别对应两个问题，主体段一分析这一现象的原因，主体段二讨论利弊。审题时要注意题目中比较关系“than in the past”，在分析原因是需要说明为什么会比过去受影响小。下面，月半鸭和大家一起来看下具体观点。

首先来看广告影响降低的原因，有三方面。

一是人们对广告有着更清楚的认知，明白其本质是为了促进消费者购买使得商家获益，因此对于广告内容，消费者变得更加理智。

二是消费者了解商品的渠道变多，现在可以在网上搜到商品更多相关信息以及其他使用者的评价，广告不再是消费者了解商品的唯一来源。

三是广告数量不断增加使得消费者不再感到新奇甚至排斥，大量同类型的广告或是竞品广告也使得消费者难以做出判断，因此广告影响力逐渐下降。

然后来看利弊影响。

好处有两方面。一方面消费者会更加理性，不再因为广告购买大量必须非必要品，减少不必要的开支，进而使得可支配收入更充裕。另一方面企业发现广告不再那么有效后，为了继续获取客户，可能会将更多资金和精力投入到提升产品质量上。更多优质商品的出现对于消费者和社会都是有利的。

坏处同样有两方面（不过这道题应该很少有人会认为是一种消极发展）。一是广告的效益降低，意味着商家可能不再愿意投入高额的成本在这上面，甚至可能会裁撤相关项目的员工，进而导致已经从事这一行业的人以及正在学习广告相关专业的大学生的就业更加困难。二是广告影响力下降对于商家的营收和品牌影响力都是不利的，这对于企业投资人和员工的收益来说都会产生负面影响。

3、提纲

4、高分范文示例

In recent years, it has been evident that the influence of advertising on people has gradually diminished compared to generations before. Changes in people's mindsets and the emergence of new persuasive forces are, in my opinion, the primary drivers of this phenomenon. Besides , I think that a lot of people will view it as a positive development in their life.

Regarding the potential explanations, the most significant factor leading to the reduction in the media's influence is the fact that many advertising followers have learned what they genuinely seek. As an illustration, since many individuals are aware that the primary objective of marketing is to generate massive sales, they attempt to purchase only their essentials despite the recommendations of advertisements. Multiple sources of influence are an additional probable component. Many consumers now turn to the web for research before making a purchase, in part because of customer reviews posted on retail sites. This is due to the fact that they place more weight on the comments of other users than they do on advertisements.

In contrast, people in the past were extremely drawn to advertisements since there was no other source of updates available to them at the time. In my opinion, this diminishing of advertising's influence benefits society by allowing individuals to allocate more money toward their own needs while also meeting the demands of others in greater need. Once consumers become more conscious of their essential needs, they will commit to saving their earnings. In addition, those who are struggling may now afford the basics because advertising has led to a decline in obsessive shopping.  Therefore, everyone will profit if individuals lessen their propensity to be persuaded by marketing.

In conclusion, consumers are less influenced by advertisements these days since there are more compelling alternatives that cater to the shifting mindsets of consumers. I believe that this saves people money they would have spent on needless things and offers those who are struggling with essence.

5、相关词汇和语法结构

diminish   减少、降低

the primary drivers   主要驱动因素

genuinely   真正地

the primary objective   首要目标

turn to   求助于

allocate money   分配资金